On March 17, the Ontario government declared a state of emergency from COVID-19 – and that’s when Graham Bashford’s reality was turned upside down. Overnight, Bashford’s Castle Keep Retirement lost 40 per cent of its business. It then started to bleed 10 per cent per day after that, the “perfect storm,” as he calls it, that would take down his eight-year-old Lindsay company which had relied on a steady need for mobile senior care.
Keeping seniors in their homes for as long as possible is not the work of any one, single community group. Even Community Care Network – with its 9,000 clients across Kawartha Lakes – can’t do it alone. That’s why Mike Puffer, communications officer for Community Care Health and Care Network, says he likes to stress the word ‘network’ when it comes to all that they do. It takes a whole community to meet the needs of seniors, he says, especially when the work is centred on ensuring as much independence for people as possible, or ‘aging in place.’