On November 16, 2018, the Lindsay Downtown BIA launched the Holiday Passport program, to encourage both the local community and visitors to take advantage of everything downtown Lindsay has to offer during the holiday season.
Running for six weeks, the program drew to a close on December 20, with a draw for massive gift baskets. In the weeks before, the Lindsay Downtown BIA’s marketing committee pounded the downtown sidewalks, pitching the idea to the local merchants, who almost unanimously supported the idea.
Each merchant was provided with a stack of blank passports and a unique stamp, and the promotion kicked off the weekend of the Santa Claus parade – the unofficial start to the holiday season. Instantly appealing to the local residents, the passport provided an incentive for shopping local during the holiday season.