Online clothing boutique launches by mother-daughter team

A new Downeyville-based online clothing boutique is combining family and fashion. Bonita Clothing & Co. launched in March.

Emma Scully and her mother Lori Scully  are the team behind Bonita Clothing & Co. The business is “powered by women,” says Emma, given that besides her and her mother, the models used in their social media posts are all female family and friends.

The business name is inspired by Emma’s late Aunt Bonnie, “who shared a love for dressing up.” Bonnie’s birth name was Bonita, which means “pretty” in both Spanish and Portuguese. The boutique was created in her memory, so the name was fitting, says Emma.

“Bonnie was beautiful, independent, fun-loving and successful. She was fashionable and always kept up to the latest trends,” says Emma.

“She generally gifted family and friends with trendy clothing pieces or accessories tailored to their personalities. She inspired women of all ages.”

Much like her Aunt Bonnie, Emma says she has hand-selected these all-new pieces for others to enjoy.

While the Scullys are starting out 100 per cent online, they don’t discount the possibility of a physical location one day. Visit bonitaclothingandco.com and follow the business on Instagram Facebook @bonitaclothingandco