Idea generation in action: workshop

By Lindsay Advocate

All businesses are faced with the same challenges. How do we scale? How do we attract more customers? How do we better market ourselves? How do we separate ourselves from our competitors?

This workshop will teach you how to come up with creative and innovative ways of solving these problems.

Human-centered design is a practical, repeatable approach to arriving at innovative solutions. Think of these Methods as a step-by-step guide to unleashing your creativity, putting the people you serve at the center of your design process to come up with new answers to difficult problems

This workshop will enable you to:

  • Understand why businesses need to innovate
  • Learn about the different types of innovation
  • Realize the creative potential within you and your business

  • Align your creativity to your customer needs

  • Translate ideas into execution and action

  • Lead effective brainstorming sessions

  • Empathize to discover new customer needs

  • Develop low cost and effective solutions to get instant feedback from your customers


Anyone in an organization that is involved in generating new ideas, products, services, marketing strategies or concepts.


The event will be held Sept. 26 from 1–5 pm at the Days Inn and Suites, Lindsay, at 134 Angeline Street South.

Register here.

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