Business Planning Fundamentals workshop series

By Lindsay Advocate

Having a Business Plan is an important management tool, for start-ups and existing businesses, that can be referred to regularly to ensure the business is on course with meeting goals, sales targets or operational milestones. It can help you make decisions about growing, marketing, buying assets, hiring and seeking investment.

This 4 part workshop series is designed to help new and existing small business owners gain an understanding of the key components of an effective business plan, as well as provide insights into what is needed to grow and succeed.
(Sign up for all 4 or just the one you need for your planning process.)

Business Planning – Sept 30, 2019 – 5PM to 7:30PM
We will explore each of the sections within a business plan and discover the action items for information gathering (Market Research). You will leave with a completed Lean Model Canvas.

Marketing & Social Media – Oct. 21, 2019 – 5PM to 7:30PM
One of the most important sections of a business plan is defining your Marketing Strategy by outlining your plan and methods for reaching and selling to your target market.  While you want to have a wonderful product or provide stellar service, it’s all for nothing if you don’t have customers and clients.  Your marketing plan is the key to effectively and affordably finding and reaching your customers.

Financials & Operations – Nov. 12, 2019 – 5PM to 7:30PM
It is important to understand what is meant by Financials and Operations. By understanding the accounting and financial basics and developing these operational strategies, you can create effective and efficient systems for running your business.

Sales and Customer Retention – Dec. 3, 2019 – 5PM to 7:30PM
When it comes to Sales there are two types of potential customers – Leads and Prospects.  Leads have expressed interest in your company or services through behaviours like visiting your website, following you on social media or subscribing to your blog.  Prospects align with the persona of your target buyer.  Customer Retention is a process developed to create value for a customer to encourage them to return.

When:          Sept. 30, Oct. 21, Nov. 12, Dec. 3, 2019
Time:            5PM to 7:30PM
Location:     Lindsay Library, Lower Level Meeting Room
Cost:            $10.00 per workshop
Register at:

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